Resources

Meaning Makers Articles

Why do some conversations change the way people think, while others change nothing? Explore what drives attention, engagement and decisions. Find examples and practical ideas you can use in presentations, conversations with clients and everyday work with your team.

Presentations

October 22, 2026 · Wojtek Mendyka

Don’t expect them to spot the difference on their own. Design the contrast.

Why contrast is what helps your audience notice what matters, grasp the real scale of your numbers and make a decision - plus four practical ways to design it into your presentations.

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Communication

October 1, 2026 · Wojtek Mendyka

Don't wait for a difficult conversation. Practise assertiveness beforehand.

The article explains why avoiding tension hinders assertiveness and encourages practising it in small, everyday situations to prepare for crucial conversations in your professional career.

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Change

September 17, 2026 · Wojtek Mendyka

It's not enough that you're an expert. First, let people like you.

The article explains why likability is crucial in business communication and building influence. The author analyses three pillars of likability: similarity, reciprocity, and competence.

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Sales

September 3, 2026 · Wojtek Mendyka

A client quickly gets used to value. Remind them what they stand to lose.

The article explains how clients get used to value and stop noticing it. The author suggests reminding them of what they stand to lose by using the mechanism of loss aversion.

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Leadership

May 28, 2026 · Wojtek Mendyka

You’re not losing to the logic of your decisions. You’re losing to instinct.

The article explains why we often make irrational decisions. The author describes cognitive traps, such as loss aversion and fear of the unknown, using examples from his own life and scientific studies.

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Negotiation

May 14, 2026 · Wojtek Mendyka

Don’t negotiate the price. Negotiate its interpretation.

On framing a conversation and what the other side remembers beyond price.

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Presentations

April 30, 2026 · Wojtek Mendyka

Don’t improve your slides. Improve your message.

This article explains why focusing on improving slides is a mistake. Instead, you should concentrate on a single, clear message that truly engages your audience.

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Communication

April 16, 2026 · Wojtek Mendyka

Don't jump to conclusions. Understand before you judge.

The article explains how our brains jump to conclusions and how this cognitive shortcut affects communication. It presents the Ladder of Inference model as a tool for better understanding and dialogue.

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Change

April 2, 2026 · Wojtek Mendyka

Don't change their minds. Leverage the consistency of action.

The article explains why people stick to familiar actions and how to use this need for consistency to effectively introduce change in an organisation by starting with small steps.

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Sales

March 26, 2026 · Wojtek Mendyka

You’re not losing to AI. You’re losing when you lose influence over the decision.

This article analyses how AI is changing sales, arguing that the real threat isn't being replaced, but losing influence over client decisions due to the increasing comparability of offers.

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