LEARN THE SKILL
Meaning Makers SalesTM
How much will your client remember?
Will he remember you? When staying in the game with the customer depends on your ability to distinguish the product, service – or you – from the competition, choose a sales message that impacts and influences decisions.
With the Meaning Makers Sales skill you will learn to distinguish your product or service from your competition. You will understand how to present the customer with the problem that your product solves – and how to win their attention. You will break the “seller’s monologue” as you learn the techniques of engaging and inviting the customer to co-create a purchasing vision and get him interested in your solution.
Learn to distinguish what you sell and be remembered by your customers, today.
WIN THE COUNTER-INTUITIVE FIGHT FOR THEIR MEMORY
Customers can act only on what they remember, not what they forget. At the same time, it is safe to say that everything you’ve ever achieved in business is the result of how well people remembered you.
So how is that we treat memory so neglectfully?
With more data overload than ever before and increasing commoditization of offerings in any industry, being remembered – by creating strong perceived contrast with your competition, might be your only weapon.
A weapon not used by many…
You are drowning in data, slides and bullet points. Yet none of these are going to drive your customers to action. Is your value proposition creating the right differentiation?
Asking the same discovery questions your competitors did? You are likely to get the same answers – and come back with a similar solution. How is that going to affect the pricing conversation?
Seller’s monologue is natural, yet deadly. Putting your customer on the receiving end of your product pitch can easily backfire. Do you know how to involve them in the buying vision?
SUCCESS IS A FUNCTION OF HOW WELL THEY REMEMBERED YOU
CAN YOU STAND OUT FROM THE COMPETITION?
YOU WILL LEARN
how to distinguish your product or service from the competition
how to present a customer with a problem that your product solves – and how to win their attention
the “seller’s monologue” – you will learn the techniques of engaging and inviting the customer to co-create a purchasing vision and get him interested in your solution
WHO WILL BENEFIT FROM
Meaning Makers SalesTM?
People act on what they remember, not what they forget. However, most of the sales messages are almost made to be forgotten. With yours – it doesn’t have to be this way. Meaning Makers Sales™ provides:
- Your team – with tools to put the conversation with the client on the right track – leading to building the perceived contrast between you and the competition
- Sales force – with the skills necessary to create a message and deliver it in a conversation, to engage, be remembered and move towards the purchasing decision
- Sales leaders – with understanding and methods for working with a team based on a completely new language of communication – one that knocks on the door of the real decision maker – the human brain
You have amazing solutions and products – so don’t let them be forgotten. This program allows your team to create a strong perceived contrast to the competition and take place in your client’s memory – so that it can act according to your expectations and recommendations.