LEARN THE SKILL
Meaning Makers ChangeTM
How many well-prepared changes fail due to poor communication?
Why do people prefer to stick to the status quo, even in the face of rational arguments? When you want to change something – don’t count on luck. Create communication that will convince your recipient’s brain.
With the Meaning Makers Change skill you will understand how the status quo is created in the mind of your audience and how to change it – in your favor. You will learn how to reduce the four barriers to change, and you will communicate the need for change in a specific, motivating and actionable way.
Learn how to communicate change and create a favorable context for its implementation, today.
RELEASE YOUR RECIPIENTS FROM THE MENTAL PRISON - THE STATUS QUO
It has all been written already. From Dan Kotter’s 1996 Leading Change to McKinsey’s Lawson and Price The Psychology of Change Management – the fundamentals of managing change have been laid out, decades ago. These prescriptions are well grounded in the field of psychology and are entirely rational. And this is precisely where things go wrong.
Why? Because these prescriptions are often implemented with disregard for certain, often irrational – but absolutely predictable – elements of human nature.
Change management works, but only if change is communicated in line with – not against – the counter-intuitive laws of human decision-making. Both at individual and company levels.
Status Quo is the single most important factor in human decisions. Invisible forces work 24/7 to ensure your audience doesn’t want to change (even if they say otherwise). How is this affecting your work?
„Pushing harder” is not the way to change someone’s mind. People are not marbles. When pushed – they push back. Can you communicate your change in the context that moves audiences to action?
Abstraction leads to… no action. What looks like resistance is often a lack of clarity. Don’t assume the new moves are obvious. Do you know how to remove ambiguity from your vision of change?
RATIONAL ARGUMENTS ARE NOT ENOUGH TO GET A "YES"
CAN YOU CREATE A FAVORABLE CONTEXT FOR THE CHANGE?
how the status quois created in the mind of your audience andhow to change it – in your favor
how toreduce the four barriers to change
the need for changein a specific, motivating and actionable way
WHO WILL BENEFIT FROM
Meaning Makers ChangeTM?
The brain views the status quo as “free” and often safe. A purely rational, logical argument will not challenge this. Meaning Makers Change™ provides:
- Leaders – with the ability to use the language of communication that reaches the human brain – allows employees to engage in processes and projects – even the ones that are difficult
- Your team – with the tools to communicate change efforts in a way that creates the right context and encourages their audience to act
- Sales departments – with methods to push customers out of their current status quo – and direct them towards the necessary change – like using your solutions
Change is hard, but it gets even harder when the brain says “no”. Help your audiences escape the status quo by communicating change in line with – not against – the human brain.